Crunk Energy Drink
Crunk Energy Drink wanted to establish engagement with their consumers and be able to influence their followers by creating a mobile texting campaign.
Mobile users were encouraged to participate, and become part of the Crunk Crew by opting-in to receive special promotions and exclusive Crunk news.
Crunk utilized on-package advertising, web site text widget sign up, and 'push' text alert marketing messages to all opt-in users.
For over a year, Crunk has seen high double-digit opt-in rates with very low opt-out rates. Importantly, the viral effect is truly differentiating the brand in the eyes of consumers and retailers.
The Field Museum
The Field Museum launched a new exhibit, Real Pirates, which they wanted to promote in a fun and dynamic way, in hopes of extending the interest of the exhibit beyond just the four walls of the museum.
With help from agency DDB and LSN Mobile, The Field Museum set up an integrated mobile texting campaign. Mobile users were encouraged to participate in receiving special pirates facts, interactive quizzes, discounts, mobile wallpapers, send friends cool mobile IVR phone messages, and chances to win a pirate grand prize.
The campaign was launched in the city of Chicago using on-site collateral in the museum, and advertisements on Chicago Transportation (CTA) bus shelters, vehicles, and billboards. Additionally, The Field Museum employed online advertising with sign-up, participation, and opt-in options.
The promotions yielded more than 7,000 text interactions, thousands of mobile IVR phone calls, and insights on how to leverage mobile marketing for special exhibits.