Several of LSN Mobile clients have opt-in rates that exceed 45%!

LSN text analytics, Nov '09.

MOBILE ADVERTISING

Success Stories

Tu Crest

Objective:Tu Crest

To engage the Hispanic market, drive brand awareness and promote the purchase and use of Crest Pro-Health, by way of using LSN Mobile's Hispanic media platform, Local Inalambrico.

Solution:

Crest ran a mobile advertising campaign, sponsored news alerts and geo-targeted Telemundo local affiliate mobile sites.

Promotion:

Mobile users were engaged with video, SMS alerts, interactive quizzes, and product content.

Results:

The campaign generated over 10,000 consumer engagements with a CTR above of 1%.

The American Red Cross

Objective:Tu Crest

The Red Cross was interested in using the mobile medium to engage and influence younger audiences 18 - 34 yr olds, to become active in the mission of the Red Cross.to give blood, the gift of life.

Solution:

The Red Cross chose LSN Mobile's tools to engage, connect and communicate with audiences anytime, anywhere, and on demand. This on-going program allows people to sign up for text message alerts for blood inventory levels, receive educational information about donating blood, make donation appointments and locations to the nearest blood drive. Donors are able subscribe to the Red Cross SMS alerts club by texting 'redcross' to the shortcode 42227, or by registering online at www.bloodisneeded.org.

Promotion:

Through an integrated PR campaign using online and on-site marketing collateral, the Red Cross is creating awareness and generating sign ups.

Results:

Rapid communication tool for crisis events like the Ft. Hood shooting tragedy. Hundreds of text alert sign ups in just a few weeks of launch.