Hearst Television Expands Mobile Content Efforts with LSN Mobile

New partnership will dramatically increase mobile traffic to Hearst mobile sites and deliver market-leading news, sports, weather and entertainment content

ATLANTA, October 12, 2010 - Hearst Television has partnered with LSN Mobile to deliver the award-winning Hearst Television local news and weather content onto enhanced mobile websites, downloadable applications, and wireless carrier portals. With this new partnership, Hearst Television further ensures that across television newscasts, websites, major online portal partners, and mobile platforms, their content is available anytime and anywhere to serve each of their 26 local communities.

Under the agreement, Hearst Television will leverage LSN Mobile's Local Wireless media-to-mobile platform to deliver a broad range of timely, differentiated mobile content that complements the reach of its local television stations. The partnership is designed to increase the amount of mobile traffic for Hearst Television due to the mobile device optimization, robust content, and syndication through the wireless carriers. In addition, LSN Mobile is delivering downloadable applications for Hearst Television's local television stations on iPhone, Android, and soon, BlackBerry.

"Hearst's mobile websites are a critical element in providing our audiences with relevant, up-to-the-minute content and extending our television brands," said Roger Keating, Senior Vice President, Digital, at Hearst Television. "This partnership takes our mobile effort to the next level by bringing mobile users even more immediate and compelling local content they can use wherever they are, and provides another effective platform for our advertisers to extend their messaging."

"Our mobile platforms and the range of unique and third-party content we can provide are becoming important extensions of the efforts of local broadcast and media companies to connect with their audiences," said Lee Durham, Founder and CEO of LSN Mobile. "Mobile content efforts help television stations boost traffic, generate more revenue, extend their brands and increase value for their customers. We are delighted to partner with Hearst Television to deliver valuable information directly to the mobile consumer."

About Hearst Television
Hearst Television Inc. is a leading local media company that owns 26 television stations, and manages an additional three television and two radio stations. The Company's television stations reach approximately 18% of U.S. TV households, making it one of America's largest television station groups. It also owns 37 websites and 20 digital multicast channels providing news, weather and entertainment programming. Hearst Television is a wholly owned subsidiary of Hearst Corporation. The Company's Web address is www.hearsttelevision.com.

About LSN Mobile, Inc.
LSN Mobile, headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local media and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN Mobile has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to more than 45 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN Mobile enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets. To learn more, please visit www.lsnmobile.com.