LSN Mobile Appoints Scott Foernsler as Chief Revenue Officer

Foernsler brings a wealth of experience that will drive LSN Mobile's continued growth in mobile media and marketing


ATLANTA, May 3, 2011 - LSN Mobile, with the nation's largest network of local news content for mobile users, today announced that Scott Foernsler has joined the company as the first Chief Revenue Officer. Foernsler will drive LSN Mobile's go-to-market strategy, new business development, execution and revenue growth for LSN Mobile's mobile media and mobile marketing offerings.

"Today's consumer is looking for the latest news wherever they happen to be, whether in their car, watching a soccer game or out shopping. The market for mobile media is growing exponentially, and LSN Mobile is extremely pleased to welcome Scott Foernsler, one of the industry's top sales visionaries, as we continue to expand our mobile media offerings," said Lee Durham, founder and CEO of LSN Mobile. "As CRO, Scott will initiate strategies and metrics that will enable us to extend the reach of our media-to-mobile platform, which currently delivers more than 400 million page views and 30 million unique visitors a month."

Foernsler brings more than 25 years of leadership experience, most recently as senior vice president of sales for Quofore, a leader in advanced mobile sales force automation, and Air2Web, a leading global provider of mobile messaging, analytics and marketing applications. Additionally, Foernsler has nearly ten years' experience directing sales efforts for companies including WebTrends, a global provider of web analytics and marketing performance management, as well as customer relationship management (CRM) and marketing analytics companies such as DoubleClick and Siebel Systems. Foernsler has a BA with honors in business administration/management from Georgia State University.

"LSN Mobile is already the leader in empowering media companies and advertisers to deliver their local news content and brand messages (respectively) to 97 percent of mobile device users across the U.S.," said Scott Foernsler, LSN Mobile Chief Revenue Officer. "I'm excited about the opportunity to join LSN Mobile during this time of growth to help launch new revenue-generating programs, as well as expand existing ones, with our media and advertising partners."


About LSN Mobile, Inc.
LSN Mobile, headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local media and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN Mobile has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to more than 30 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN Mobile enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets. LSN Mobile's "Local News, Weather and More" mobile apps for Android, iPhone, and BlackBerry platforms are among the top ten free downloadable local news applications.