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press release

May 7, 2007

TELEMUNDO ANNOUNCES “TELEMUNDO A LA MANO” A WIRELESS DEAL MAKING NEWS, WEATHER & RELEVANT LOCAL CONTENT AVAILABLE ON CELL PHONES AND PDAS

DEAL WITH LSN, INC. TO INITIALLY INCLUDE CONTENT FROM FIVE LOCAL STATIONS IN LOS ANGELES, NEW YORK, MIAMI, CHICAGO AND DALLAS

Miami, FL. – May 7, 2007 --Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S., announced today that its Station Group has entered an exclusive Spanish-language wireless content deal with LSN, a provider of mobile media and marketing solutions for top brands, media companies and local advertisers. Branded “A la Mano/On hand,” the business initiative launching in early May, will make Telemundo local stations news, weather, sports and other local relevant content available to consumers on their cell phones and PDAs. Participating Telemundo local stations include Los Angeles, New York, Miami, Chicago and Dallas.

Cell phones and PDAs are the primary source of communication to many Hispanics in our market; “More and more research is supporting the fact that Hispanics are using these tools to stay connected to their communities and culture,” said Enrique Perez, SVP of Telemundo Station Group Sales, Telemundo. “We’re excited about taking the lead in the Hispanic Market in bringing wireless sales and marketing opportunities in local markets to our advertisers. Our partnership with LSN is a prime example of how we are expanding to include platforms that our audience is embracing, and advertisers are asking for, giving them immediate access to the Telemundo experience at the palm of their hands.”

“Unique and original content that is not just repurposed is what really makes this exciting for us and for all of our carrier partners. We are clearly breaking new ground here and look for very significant usage.” added Lee Durham, President and CEO of LSN, Inc.

As part of the agreement, website content from local Telemundo stations will include News, Weather, Sports, Entertainment, Lottery and Horoscopes. In addition, sponsorship will be available to advertisers as part of the business venture. A text messaging component is also outlined in the agreement, which will allow for updates and promotional communications with cell phone and PDA users. The exclusive content will be made available via major cellular phone carriers including, AT&T, Sprint, Verizon and T-Mobile among others.

Consumers will be able to access the service online on participating local Telemundo station websites and will have access the same content both online and on their cell phones and/or PDAs. Video capabilities will be available at a future date.

Participating Telemundo local stations websites include:

The wireless sites for the stations are:

About Telemundo:
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic households in 142 markets through its 16 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

About LSN
LSN, inc. is a leading provider of mobile media and marketing solutions for top brands, media companies and local advertisers. Through our proprietary technology, our Local Wireless® division delivers the largest single source network of local content to wireless carriers covering more than 200 million subscribers while enabling local media properties to successfully integrate their wireless initiatives. Our Mobile Technologies division delivers and manages local and national direct mobile marketing programs for large brands and local advertisers. Mobile Technologies provides clients with effective direct marketing programs via the mobile channel.

Media Contact
Leda Ceccarelli
212-576-2700 ext 241
Lceccarelli@goodmanmedia.com