February 11, 2008

LSN Mobile Technologies gets CRUNKED!!!

CRUNK!!! Energy Drink has selected LSN Mobile Technologies to power its mobile marketing initiatives. CRUNK!!! Energy Drink – an Atlanta-based energy drink company - sees big opportunity with the use of mobile campaigns designed to drive increased brand awareness, purchase intent and consumption. “Given our brand positioning and target audience, we wanted to find a medium that would quickly engage consumers and connect them to our brand in a very unique way,” said Kevin Doyle, VP Marketing for CRUNK!!! Energy Drink “LSN Mobile Technologies has the perfect portfolio of mobile platforms for us to develop strategic long-term campaigns as well as impromptu initiatives that we want to implement with no notice.” And CRUNK!!! Energy Drink is moving ahead at warp speed. “Kevin and his team are doing it right,” said David Spear, EVP Sales & Marketing for LSN Mobile Technologies. “They are smart, by strategically integrating mobile into all aspects of the brand plan. They are leveraging packaging, their website, licensed merchandise, their sales force, cars, vans, and other signage to promote the text campaign.” Consumers can receive exclusive offers, promotions, and CRUNK!!! gear when they text-in the keyword ‘energy’ to the short code CRUNK (27865). “We think this is the start of something big for us,” said Doyle.

Go ahead and Get CRUNK!!!