options & upgrades
Local Wireless® Mobile Web
Our mobile web services put your local content on every web-enabled mobile handset and PDA. Local Wireless offers a standard set of news, weather and sports channels. In addition, affiliates have the opportunity to upgrade and customize their local news channels to offer information on school closings, high school sports, ski reports and more. Because of our exclusive arrangements with all the major wireless carriers, mobile consumers can easily access up-to-date information. In addition to being on-deck with the carrier, your site can also be accessed off-deck anywhere and anytime, directly through your station's URL or through www.localwireless.com with a mobile phone or PC.
Advertisers have the opportunity to sponsor any channel on your mobile site, as well as offer on-air spots and online mentions to increase revenues and brand loyalty. Local Wireless can quickly create mobile web pages for wireless ads, as well as mobile web ad sites that can be built, tested and managed for you in as little as a week.
Local Wireless® Video
Now your core product - video - can be playing for free on mobile TV! Through your existing Local Wireless mobile website, the video clips produced for your website can be delivered to video-enabled mobile phones either within a news story or through a video menu. No additional encoding, production or equipment is necessary, and with automatic device identification, Local Wireless ensures the proper stream based on the device for the optimal viewing experience. The future of streaming video promises to offer a vast number of opportunities for live broadcasts as well as pre- and post-roll advertising.
SMS/Text Alerts
Through our SMS/text messaging service, your mobile audience can sign up at your website to receive special mobile alerts for breaking news, weather, sports scores and more. Each station can customize their alert offering, then consumers may select the alerts that relate to what is important to them. This service increase customer loyalty and retention by creating a point of contact and providing useful information to a captive and interested audience. Additionally, advertisers have the opportunity to sponsor text alerts as part of their overall marketing program.
Contesting
Local Wireless® offers flexible, turnkey solutions for interactive contests which can easily be integrated into your existing promotional activities. Ideal for special events or on air programming, broadcasters and advertisers alike can boost their marketing efforts with little effort and very low cost with Local Wireless ready-to-go short codes, online contest rules and other alternative forms of entry. Your contest can be as simple as "enter to win" or more interactive with quizzes, prize codes, and more.
SMS Marketing
SMS marketing is perfect for local and national brands wishing to reach the mobile consumer. Since subscribers have to opt-in, you know they have an active interest in your business, and because 94% of all text messages are read, your message will be seen by nearly everyone. Text-based mobile advertising is also perfect for local and national retailers to promote products or services, provide incentives and increase customer loyalty and retention.
